The answer is, quite a lot really… The name of the game in print advertising is to capture attention and get a message or idea across in a flash. Potential consumers may be charging hurriedly passed a flyer or poster in the street, speeding by a billboard or impatiently skimming through a magazine in a coffee shop.
The feedback was positive, but we are still requested to provide some guidelines on detailed statements. In order to have a higher visual impact and allow the message to engage the audience, the template also provides charts and ratios dashboards that will appeal to executive audiences.
Financial data is complex The understanding and frame of references varies depending the audience. Balance Sheet The balance sheet by definition is a financial statement that summarizes an organization assets, liabilities and equity at a specific point of time a snapshot. Applying the facts we described before, Balance Sheet data is complex, so you will try to summarize the data in each section as much as possible, presenting the relevant accounting lines generally, those associated with LiquidityDebt and Net Worth.
The audience will drive your level of detail, so present a table where the major concepts are clearly highlighted background colorswith totalizers use bold for this lines and make sure you point them strongly.
Move quickly to the Ratios section if understood, otherwise navigate to a second level of detail, if the audience requests to drill down.
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As shown by the orange arrows in the image, the important concepts are highlighted. How does it measures performance?
Alsoshows the Net Profit positive or negative over the period. This statement if divided into two sections, operational and non-operational. Operational items are directly related with the organizations core activities in Sales and Cost of Sale.
Differently from the Balance Sheet, the Income Statement represents a period of time and not a snapshot.
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Highlight the Revenues and the Cost of Sales. This section shows how the organization management is using money for non operational activities. This section is important when the analysis is centered in improving efficiency. Take your time to exercise this suggestion, otherwise the list will be too long, and will dis-encourage the audience.
Analyze some examples in your industry to come up with meaningful consolidated categories. Statement Of Cash Flows The Statement Of Cash Flows, by definition, is the financial statement that presents all the cash inflows and outflows derived of the operating, financing and investing activities of the organization in a period of time.
Considering that the indirect method is the most popular, we included its table in the template. This statement must communicate the cash flows through the organization activities and their accounting recognitions.
The analysis generally will focus on the sustainability of the operational section, and how much investment and financing is required at the period to keep the business going. If contracts are being recognized as revenue in a period but money is not really reaching the organization, the statement of cashflows will spot this problem and will help managers to take actions over it.
With the same reasoning, if net income allows higher cash flow bandwidth in operations, the organization could use fund for repaying debt and diminish the cost of financing. The Statement of Cash Flows is divided in the three sections mentioned, Operational, Financing and Investing activities.
The best tools for communicating trends, are the charts. We will show how the presenter can edit the charts and present meaningful information derived from the statements. The Income and Expenses Chart visually communicate the relationship between this activities and allows the audience to review the trend or evolution, period versus period.
This is ideal for spoting efficiency opportunities.
The chart has two veritcal axis. The left or main axis represents the Operational Income and Net Income. Remember the simple algebra that relates this value:Business PowerPoint presentation templates are very useful to everyone when creating business presentations, proposals, laying out elements when buying a business as well as business plans given with a short period of time.
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Understand the Basics of Dashboard Design. Keep it simple. Make sure it is well defined. Know your users.
Define key performance indicators (KPI) Use strategic placement. srmvision.com is the leading online resource for presentation design. By following the practical guidelines and applying what you learn, you will become a more advanced designer, develop into a more accomplished presenter and discover how to achieve extraordinary results.
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