Factors affecting product mix

Instead, an overall promotional mix also includes personal selling, sales promotions, public relations and direct marketing campaigns. Product-Oriented Factors The nature of a product or service and where it lies within the product life cycle determines how much information a customer may require before making a purchase decision.

Factors affecting product mix

These factors encompass competencies, market achievements, resources, competitive capabilities and product attributes etc. It is most important for the strategists to be familiar with the surroundings of sector in order to distinguish the most important competitive success factors. The KSFs of Nike are given below: Marketing Activities Nike sponsors numerous high profile sports and athletes teams around the globe with the greatly recognized brand name of "Just Do It" and the Swoosh logo.

Nike is successful due to its marketing strategy.

Factors affecting product mix

It is positioned as an expensive product, premium-brand and selling well-designed. It promotes products by sponsorship agreements with famous celebrity athletes, college athletic teams and professional teams. Nike responds to consumer interest throughout the globe and continually appeals to changing demographics and new marketplaces in an intensely competitive industry.


Production and Manufacturing Facilities Nike contracts with manufacturers to produce and distribute products to their owned as well as partner retailers throughout the world. It employed nearly 30, workforces globally. Extensive Distribution Facilities In adding to manufacturing equipment and sportswear, it operates retail stores under the Nike name.

Nike has contracted with nearly outlets around the globe and has offices located in more than 45 countries outside the United States. Nike offers a variety of products, including apparel and shoes for sports activities. It manufactures an extensive variety of sports equipment. They presently also make jerseys, shorts, baselayers, shoes etc.

Answer Question A form of hemoglobin used to test blood sugars over a period of time. ABCs of Behavior An easy method for remembering the order of behavioral components:
Political Factors Affecting Business The Promotion Mix is the blend of several promotional activities Advertising, personal selling, sales promotion, public relations, direct marketing used by business to create, maintain and increase the demand for a product. The management must consider the following factors in determining the promotion mix, these are:
What is Promotion Mix? definition and meaning - Business Jargons And set low price Maximizing Profit Strategy Some companies believe in maximizing profit.

Capable Workforce Nike is placed to discover potential, demolish boundaries, and push out the edges by employing people who can think, grow and create. It is flourished in a culture that holds diversity and rewards thoughts.

Key success factors of Nike

Innovative Activities In product development and creation, Nike involves three stages i. This engages idea generation, construction, materials sourcing, product testing and confirmation.

Numerous new shoes line contains Lunarlite and Fluwire Foam. These are equipment used to decrease the weight of numerous types of shoes.

Subscribe to Our Feed!Business S tudies Notes MODULE-5 Marketing Promotion: If the product is manufactured keeping the consumer needs in mind, is rightly priced and made available at outlets convenient to them but.

The Marketing mix is a set of four decisions which needs to be taken before launching any new srmvision.com variables are also known as the 4 P’s of srmvision.com four variables help the firm in making strategic decisions necessary for the smooth running of any product / organization.

Joint Optimizer. Natural Factors CurcuminRich Joint Optimizer combines the most trusted, effective, herbal supplements for natural joint pain relief and joint function. Marketing Mix Definition of the 4P's and 7P's - People, Product, Price, Promotion, Place, Process and Physical Evidence all make up the Marketing Mix.

All Products Baking Mixes Morsels and Baking Ingredients Refrigerated Cookie Dough Baking Kits Simply Delicious by NESTLE® TOLL HOUSE®. Decisions regarding the product, price, promotion and distribution channels are decisions on the elements of the "marketing mix". It can be argued that product decisions are probably the most.

Top 11 Factors Influencing Promotion Mix